Strategy
Since we acquire only minority stakes in apparel & clothing brand, it is very important for us to find brands that complement our capabilities. We do this evaluation using some quantitative and qualitative parameters, so of those parameters are explained below
How Do We Work With Our Founder Partners?
Acquire
We acquire brands that fit our investment criteria. The acquisition strategy will depend upon the stage of acquisition.
Team Building
We build a team around each brand for shared services and then grow by adding new distribution channels and expanding geographically while optimising cost.
Scale-up
Before the acquisition, each brand operates on a specific platform (Amazon/Shopify) and in a very specific geography. After the acquisition, each brand will sell on multiple platforms and also expand geographically.
Markdown
As a direct factory partner with no intermediaries involved in sourcing, we follow an aggressive markdown strategy because our liquidation price can match factory price.