We acquire independent Consumer Brands in Fashion & Lifestyle on Shopify & Amazon
As a founder, you get an A-team that will grow your brand into a household name while you continue to profit from its growth
We acquire Consumer & Lifestyle Brands and put them on a path towards success. We do this by reducing their COGS from it's current level and we build a team around our founder partners in order for them to scale up quickly.
Supply Chain: We provide supply chain support through our partner factories in order to make it easy for our brands to access goods at comparatively lower cost
Growth Capital: We provide growth capital for marketing, advertising, and working capital.
Team: We act an extended team for our brands in order to help them efficiently scale from X to 10X
1️⃣ ONLY brands in the Consumer & Lifestyle * category
2️⃣ Brands where we are confident to bring COGS down
3️⃣ Brands where the founder(s) commit for 2 years - 1-year active support** and 1-year passive support***
1️⃣Passionate about the end consumer in their niche
2️⃣ Open to seller financing - we do not pay 100% upfront
3️⃣ Open to Fractional Sale preferred
4️⃣ Must be a legal entity - we do not buy brand assets.
1️⃣ Based in the US
2️⃣ SBA Pre-qualified preferred
3️⃣ Must be in Business for at least 2 years
4️⃣ Annual EBITDA ranging from US$500 k to US $2M
*️⃣ Acquire: We acquire brands that fit our investment criteria. The acquisition strategy will depend upon the stage of acquisition.
*️⃣ Team Building: We build a team around each brand for shared services and then grow by adding new distribution channels and expanding geographically while optimising cost.
*️⃣ Scale-up: Before the acquisition, each brand operates on a specific platform (Amazon/Shopify) and in a very specific geography. After the acquisition, each brand will sell on multiple platforms and also expand geographically.
*️⃣ Markdown: As a direct factory partner with no intermediaries involved in sourcing, we follow an aggressive markdown strategy because our liquidation price can match factory price.